Design and layout are crucial to creating your own custom printed box. While it seems simple enough to take your already existing images and stick them on a box, it’s a bit trickier than many expect. Here are a couple things to keep in mind when creating your custom box:
You may or may not already have a logo created for your business, but they can be an important part of designing your custom box! Logos represent your brand, and they really help identify who you are. It’s important to know what type of logo design you want: a symbol, word or emblem!
Ensure that any artwork you want to use for your box design is high resolution, and at least 300 dpi. Using vector files in .ai (Adobe Illustrator format) or .eps (an open format) is highly recommended.
While colour does represent your brand, it may cost more to print in full colour, or to use various colours in your box artwork, depending on the printing method. When designing your box, it is very important to think about where colour needs to go and doesn’t need to go. Also, you might be required to make sure all your chosen colours are in CMYK or Pantone.
Is the box used for shipping or retail? Does your custom box need additional protection? Consider factors such as these when choosing your box style. For instance, mailers are great for creating a beautiful opening experience, while standard cartons can be a good option for shipping multiple items.
Most manufacturers will require you to pay for upfront tooling (cutting dies and print plates), which could make your custom packaging pricey. Also, if you want to change your artwork or box size, you may need to reinvest in new tooling. Look to see if you can go with standard sizes, and avoid paying extra for tooling charges.
Hopefully these are some ideas to think about that can help you create your branded packaging! While a bit daunting, the process is worth it at the end, and there are many sites that are always ready to give a bit of help.
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