5 Things to consider when designing your custom packaging

5 Things to consider when designing your custom packaging

Design and layout are crucial to creating your own custom printed box. While it seems simple enough to take your already existing images and stick them on a box, it’s a bit trickier than many expect. Here are a couple things to keep in mind when creating your custom box:

1. Logo:

You may or may not already have a logo created for your business, but they can be an important part of designing your custom box! Logos represent your brand, and they really help identify who you are. It’s important to know what type of logo design you want: a symbol, word or emblem!

2. Format:

Ensure that any artwork you want to use for your box design is high resolution, and at least 300 dpi. Using vector files in .ai (Adobe Illustrator format) or .eps (an open format) is highly recommended.

3. Colour:

While colour does represent your brand, it may cost more to print in full colour, or to use various colours in your box artwork, depending on the printing method. When designing your box, it is very important to think about where colour needs to go and doesn’t need to go. Also, you might be required to make sure all your chosen colours are in CMYK or Pantone.

4. Box style:

Is the box used for shipping or retail? Does your custom box need additional protection? Consider factors such as these when choosing your box style. For instance, mailers are great for creating a beautiful opening experience, while standard cartons can be a good option for shipping multiple items.

5. Tooling:

Most manufacturers will require you to pay for upfront tooling (cutting dies and print plates), which could make your custom packaging pricey. Also, if you want to change your artwork or box size, you may need to reinvest in new tooling. Look to see if you can go with standard sizes, and avoid paying extra for tooling charges.

Hopefully these are some ideas to think about that can help you create your branded packaging! While a bit daunting, the process is worth it at the end, and there are many sites that are always ready to give a bit of help.





Leave a comment

Comments will be approved before showing up.


Also in Blog

BOXPOOL: Custom packaging starting at 50 boxes!
BOXPOOL: Custom packaging starting at 50 boxes!

We’re super excited to announce Boxpool – a new platform that lets you order as few as 50 custom printed boxes (yes, fully custom with your logo and all)!

View full article →

Custom packaging: Which printing method is best for your e-commerce shipping boxes?
Custom packaging: Which printing method is best for your e-commerce shipping boxes?

The custom packaging world can be somewhat daunting. There’s the usual manufacturing or printing jargon and then there are upfront set up costs. For a growing start-up or small business that’s looking to switch from plain U-line boxes to something more personalized that shows off your brand, here are a few things to consider that will determine the right printing method for your custom printed boxes.

View full article →

How to create a better unboxing experience
How to create a better unboxing experience

When was the last time you thought about your unboxing experience? For most online businesses, the answer is normally never. Packaging in the e-commerce industry is mostly seen as a necessity for protecting what the customer ordered. In any case, as e-commerce evolves further and as consumer habits change, delivering the ultimate brand experience will require extending beyond the product itself and into the whole experience.

In this post, you’ll learn precisely how critical a branded unboxing experience is along with all the instruments and assets you need to deliver that ‘wow’ to your customers.

View full article →