For subscription box owners and subscription dreamers, recurring revenue on a monthly basis is the ticket to success; your gateway to the hills of Hollywood. No e-commerce entrepreneur has been able to reach stability with a one time sale- it’s all about repeat business!
Here’s a recipe to make sure you don’t skip a step as you grow your box empire.
Nothing great has ever been accomplished without passion. Therefore, do it with love or not at all- ask yourself what you would want monthly. Be as particular as you can, when picking what goes inside your box. The more niche-specific (see below graphic for what we mean by niche) you are, the easier it will be for you to pick and choose your monthly goodies. From there, get to know your audience, it will allow you to create easy breezy packaging.
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When was the last time you thought about your unboxing experience? For most online businesses, the answer is normally never. Packaging in the e-commerce industry is mostly seen as a necessity for protecting what the customer ordered. In any case, as e-commerce evolves further and as consumer habits change, delivering the ultimate brand experience will require extending beyond the product itself and into the whole experience.
In this post, you’ll learn precisely how critical a branded unboxing experience is along with all the instruments and assets you need to deliver that ‘wow’ to your customers.
As part of our Let’s Talk series, we caught up with Anika, the founder of Karatoya, handmade jewelry curated from luxury gems. Her mission is simple, to make jewelry more meaningful, exclusive and long lasting by incorporating high quality materials.
Read on to learn more about her approach to jewelry, and her reflection on what she knows now prior to starting Karatoya.