You’ve worked hard on your product and you’re excited for that sale, but now you’ve got to think about packaging. Here are a few things to keep in mind as you explore your packaging options:
It’s very important to consider how you will be protecting the toils of your labor. Will an envelope or thin box suffice, or does your fragile work need a little more support? Correlate the composition of your product with the extent of armour needed. You can dress down or suit up.
Remember, designing custom packaging for your product is going beyond just a logo, or the image of your brand on a box. To create a memorable unboxing experience with packaging, here are a few design elements to consider:
To create that ‘wow’ experience, consider how you’re branding your packaging. You don’t want your customer to just remember they ordered something they wanted/needed, you want them to remember who you are. Consider using labels and stickers to create custom branded packaging and add a personal touch through a note card and a customized invoice.
Make sure to factor in shipping prices when determining the most appropriate, cost-effective custom packaging solution for your business. Flat rate shipping options exist in Canada and the US through shipping providers like USPS, Canada Post, FedEx, and UPS, but will require you to strategically select the size of your packaging materials. Rates depend on your package size, weight, where you’re shipping to; so remember that before you send your product off in a box shaped like an enneagram.
Of course, always keep your budget in mind. Don’t go overboard with your boxes, and remember that there are ways to minimize costs and ensure affordable custom packaging. Cost effective packing ideas include branded stickers or labels, coloured packaging tape and ribbons, to add that gift-like appeal. Bear your output and quantity in mind and come up with options that can reconcile your brand’s allowance with the marketing asset of your packaging.
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When was the last time you thought about your unboxing experience? For most online businesses, the answer is normally never. Packaging in the e-commerce industry is mostly seen as a necessity for protecting what the customer ordered. In any case, as e-commerce evolves further and as consumer habits change, delivering the ultimate brand experience will require extending beyond the product itself and into the whole experience.
In this post, you’ll learn precisely how critical a branded unboxing experience is along with all the instruments and assets you need to deliver that ‘wow’ to your customers.
For subscription box owners and subscription dreamers, recurring revenue on a monthly basis is the ticket to success; your gateway to the hills of Hollywood. No e-commerce entrepreneur has been able to reach stability with a one time sale- it’s all about repeat business!
Here’s a recipe to make sure you don’t skip a step as you grow your box empire.