The importance of custom packaging in showcasing your product

The importance of custom packaging in showcasing your product

So you’ve been working hard on your product and the time has finally come to launch and showcase your brand. 

Naturally, you want to maximize the potential of your product’s success, but how will you do that? If you want to market your product prosperously, remember this: curiosity delights. Make sure your product catches everyone’s eye. You want everyone to look once, ask “what is that?”, and look a second time. That double take is your ultimate opportunity.      

First impressions

We all look forward to the moment that our ordered food makes its way over to our table, a present for our feasting mouths. But before we dig in, we’ve already judged the meal in front of us with our eyes.  Presentation and visual appeal immediately invokes the need to pull out our phones and Instagram the meal, hash tagging #foodporn before taking the first bite. 

Searching ‘haul unboxing’ on Youtube generates 2.2M videos. YouTube personalities, beauty bloggers, and tech experts regularly upload videos of their unboxing process, sharing their initial thoughts of the product with their viewers before it is even used. This is the first thing someone will notice about your product, and it gives them an immediate sense of quality. Does the final product look like what they paid for? Does it confidently wear its premium price tag, or does it really look like the bargain deal they got it for? 

Take this opportunity to showcase your brand. Remember, you only get to make a first impression once.

Get up close and personal

Picture this – you’ve just purchased a product online. You self-checked out your shopping cart, paid, received an email confirmation, and a tracking number. Nothing in this process is atypical from every other online shopping experience you’ve had. But then, your package arrives, in all its splendid packaging glory.  

This is the key touch point that a business has to really impress customers and create that ‘wow’ experience that sets them apart from their competitors. This is the opportunity to make it a one-on-one experience, to ensure the brand experience includes connecting with customers and making them feel valued.

Don’t let them forget you

Quality packaging enables brand experience to go beyond the moment the product is out of the customer’s hands. Remembrance and recognition are your keys to success.

Take a second and visualize a Tiffany and Co. box, or a Starbucks coffee cup. You could be lactose intolerant and allergic to metal jewelry and still know exactly what iconic logo and shade of blue I’m talking about. Their exterior packaging alone allows us to think of the brand in a certain way.

As a brand, you might not be a Tiffany & Co. (yet), but you can definitely become recognizable through sharing.  Let the unique packaging of your brand that is the bane of every brown paper bag’s existence become the limelight of Pinterest pins, Instagram posts and Facebook uploads alike. You will get noticed, and you will develop a brand presence.

Custom packaging is just as important as your product. It allows your brand to stand out from the herd, differentiates you from competitors by showing that you care, and value creativity and innovation; this ultimately builds brand loyalty by making customers feel special.

Don’t be a one glance wonder.

Go ahead and show your product off, you’ve earned it!





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