So you’re almost ready to launch your business and all that’s left is to find custom packaging that aligns with your brand; or maybe you’re moving from plain corrugated boxes and want to take your product to the next level and look into branded packaging. Where do you start?
Finding custom packaging can be tedious and that’s why we’ve simplified the process. However, we still see a lot of businesses struggling with the design of their box. We understand the struggle. You’ve put a ton of work into finalizing your product and your packaging needs to align with your brand image and vision. Just because you can do a lot of customization doesn’t necessarily mean you should, a lot of times less can be more with packaging.
Your packaging is an extension of your product and therefore should reflect the message you want to convey through your brand. Ask yourself: What’s the purpose of my packaging? How should my customers experience my product? How do I get my customers to share pictures? How do I incorporate a call to action? How can I be memorable?
Many businesses get caught up in all kinds of crazy designs that create noise around their message. This is where simplicity can actually help you stand out amongst the competition. Sometimes, simply having your logo on your packaging will make it more likely for people to remember you, because then the brand name is the only aspect customers focus on. You don’t want to be known as the company with the really cool box, but then no one remembers your name. “The brain processes 400 billion bits of information a second, but we are only aware of 2,000 of those” - Dr. Joseph Dispenza. With all the information we consume daily, customers will not remember every tiny detail about your packaging.
If you look at some of the biggest brands in the world, Apple, Nike, or Coca-Cola, these brands all have simple packaging. It helps them stand out and makes their designs timeless.
In addition to sometimes drowning out your brand’s message, an overly complicated graphic can end up costing more to print. It could mean investing in larger print plates, or paying more for ink coverage. This can have a significant impact on your cost especially at quantities less than 1000 units. The goal with custom packaging is to solidify a brand image and create brand awareness, and spending money on an overly complicated design may not have a higher return in comparison to a minimalistic design.
Packaging design can be tough but simplicity never gets old and always looks professional. In this case less really is more.
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